Cliffe has been speaking to students across the nation for the past 30+ years so that he can proclaim the Good News, which is that Jesus Christ has died for their sins so that they can have eternal life. In the process, he delivers the Bad News, which is much bigger than the Good News. The Bad News is that, without the saving blood of Jesus's death and resurrection, we are all on a one-way trip to hell, which is separation from God, perhaps a fiery horror with weeping and gnashing of teeth.
Why is the Bad News bigger than the Good News? We know this because of Matthew 7:13-14, which says:
"Enter through the narrow gate. For wide is the gate and broad is the road that leads to destruction, and many enter through it. But small is the gate and narrow the road that leads to life, and only a few find it." (NIV)
So only a few make it to heaven. Which means the vast majority of the some 100,000,000,000 people who have ever been born will end up in hell. Yikes!